Domain Listing & Buyers Jury Event

Brief

Give prospective buyers an exclusive preview of the homes before auction day, while tasking contestants with creating live property listings that best showcase their homes.

Insight

Buyers begin imagining a house as their home long before it is sold.

Idea

Transform the first public inspections into an exclusive annual event where buyers could explore the homes, view each contestant's live listing, share feedback and vote for their favourite.

Execution

Contestants created live Domain listings designed to showcase what made their homes unique and appeal to prospective buyers. We then welcomed buyers into the homes through guided inspections, entertainment and hospitality, building excitement ahead of auction while capturing valuable feedback and votes.