Arnott's Bake Off

Brief

Launch Arnott's: The Cookbook through an in-show challenge.

Insight

Every Australian has a favourite Arnott's biscuit and a memory attached to it.

Idea

Challenge contestants to transform iconic Arnott's biscuits into original desserts.

Execution

Desserts were judged by the local Country Women's Association, creating a campaign that blended nostalgia, entertainment and brand integration.